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About the Course

  • Sports Management is a Program focused on Sports and the Businesses surrounding sports.
  • Sports Management has several benefits for students who wish to make their lifestyle energetic and full of excitement.
  • Examine key business areas, including Marketing, Finance, Economics, Enterprise, Strategy and Events Management, and their relationship with sport.
  • Study Digital Analytics and gain key skills that support today’s global businesses.
  • Learn about the increasing professionalization of sport and investigate the requirements of governance.
  • Explore how the changing needs of the consumer have transformed sport into one of the most lucrative industries in the world.
  • Recognize and seize new and exciting opportunities in Broadcasting, Licensing and Merchandising.
  • The Program also cover organization of Sports events, various Infrastructure & Public Relation.

Program Outcome

  • Work placement opportunities by building your professional networks and put your learning into practice
  • Sport volunteering opportunities which have previously included the Olympics, World Athletics Championships and Commonwealth Games
  • Annual employability fair Connecting directly with employers
  • Conduct environmental research and communicate risk from sports organization’s operations.
  • Research Scientific, Engineering, Economic, and Congressional information for Statutory, Regulatory and Sustainable approaches to Sports problems.

Scope of Program

  • Rising Global Economic Prominence of India
  • Increasing Sports-Related Viewership in India
  • Growing Rise of Disposable Income
  • Growing Importance towards Fitness
  • A Paradigm Shift of Interest towards other Sports, Besides Cricket


  • Sports Marketing Consultant
  • Sports Event Management
  • Fitness Managers
  • Event Management
  • Sport Marketer
  • Public Relations Manager
  • Facility Management
  • Sports Analyst
  • Sports Consultant
  • Athlete Development
  • Business Development
  • Contract Negotiator
  • Marketing Coordinator
  • Operations Manager
  • Sports Coaching
  • Corporate Partnerships Manager
  • Sports Sponsorship Manage


Sports Management is available at post-graduate level. If an individual is looking for a Sports Business Management at the postgraduate level then student must meet the following eligibility criteria:

Students must have scored a minimum of 50% marks during their secondary and under graduation education.

Note: The admission of foreign nationals / NRIs, however, shall be based on the prescribed academic qualification as evaluated by the Internal Admission Cell.