Dr. Anita Saxena

Dr. Anita Saxena

Designation : Asst. Professor

Specialization Subject: Sales and Distribution Management,
Services Marketing

Email ID : anita.saxena@dypatil.edu

OVERVIEW

Anita is an accomplished and dynamic academician; and a client-driven training professional offering over eighteen years of progressive experience in Corporate Training;Consultancy and Business Education, in the area of Marketing.

She has worked for over five years; in the corporate sector in the Automobile industry and Consumer Durable industry, where she handled Key Account Relationship Management, Business Development, and Institutional Sales; besides vendor development in the international markets.
As an academician; she has held positions of responsibility in the area of academic administration. She has been involved with teaching Sales, and Marketing courses; and mentoring in various prestigious business schools across Mumbai; and Delhi NCR; for more than thirteen years. She has been a visiting faculty to prestigious business schools like Amity University, DBS, and National School of Banking.

Her areas of interest include Design Thinking; Services Marketing, Sales & Distribution Management, B2B Marketing, Marketing Management; Retail Management, Integrated Marketing Communication; Consumer Behavior and Digital Marketing.

Corporate Training

She has worked with diverse teams of professionals and facilitated training programmes in partnership with broad-ranging groups of stakeholders.Conducted Training Programs in Industrial Development Bank of India (IDBI), Jubilant Organosys, Controls & Switchgear, Sage Metals Ltd., Unitech Machines Ltd., Lifelong Appliances Ltd.
Prime Areas: Sales, Distribution, Marketing, Customer Service Excellence, B2B marketing, Services Marketing.

Consultancy

She has provided consultancy to “Dilli Haat” and National Dairy Development Board (NDDB) “Safal” Outlets

Case Study Development

Written a case study “Resonating with the Consumer” on Brand Resonance published in the CIMR Journal. Research Papers in Journals & International/ National Conferences
She has organized and participated; and presented research papers in various national and international seminars and conferences. Her articles and papers have been published in UGC CARE/ refereed journals.

RESEARCH

Dr.Anita Saxena Has published research papers-

• Digital Interventions for Creating Winning Consumer Experience and Building Resilience in the Financial Services Industry; 2022
• A Study on Attributes of the SERVQUAL Model and Medical Services with Special Reference to Internal Customer Satisfaction and Medical Tourism Promotion
Journal of the Maharaja Sayajirao University of Baroda; ISSN No. 0025- 0422; Volume No. 55; No. 1(III); 2021
• A Study on Patient Satisfaction Using SERVQUAL Model at Delhi NCR
Sambodhi; ISSN No. 2249-6661; Volume 44; No. 01 (XVII) January-March 2021
• The Influence of Servicescape on Quality Perception, Behavioral Intention and Customer Satisfaction in the Healthcare Sector- A Meta- Analysis of existing literature
Journal of Modern Management & Entrepreneurship; ISSN No. 2231- 167X; Volume 07; No. 2; Issue April 2017
• Health Tourism Spas- A Study of Delhi NCR- 2017
Inspira - Journal of Commerce, Economics & Computer Science (JCECS) 275
ISSN: 2395-7069 (Impact Factor: 2.0546) Volume 03, No. 01, January - March, 2017
• Consumer Marketing Lessons for B2B Marketers. Review of Professional Management 2010; ISSN No. 0972 8686 and online ISSN 2455-064
• Start a Conversation with your Customers. Review of Professional Management – 2008; ISSN No. 0972 8686 and online ISSN 2455-064
• Leader Follower Dynamics. Review of Professional Management – 2008; ISSN No. 0972 8686 and online ISSN 2455-064
• HR Outsourcing Grows Up. Review of Professional Management – 2008; ISSN No. 0972 8686 and online ISSN 2455-064
• Consumers Okay with Scandalized Celebs Endorsing Brands. Review of Professional Management – 2009;ISSN No. 0972 8686 and online ISSN 2455-064.

TEACHING

As an academician; Dr.Anita has a rich teaching experience of over thirteen years; and has held positions of responsibility in the area of academic administration. She has been involved with teaching Sales, and Marketing courses; and student mentoring in various prestigious business schools across Mumbai; and Delhi NCR. She has also been a visiting faculty to prestigious business schools like Amity University, DBS, and National School of Banking.

EDUCATION

Dr. Anita holds a Ph.D in Management from the renowned MLS Udaipur University; besides Master of Business Administration (MBA- Marketing); PGDBM (Marketing); and B.Sc.

She is an alumna of the prestigious Miranda House College, University of Delhi; and Lady Shriram College; University of Delhi.

She is qualified with distinction the UGC NET; the prestigious exam for eligibility for teaching at Indian universities and colleges; conducted by the University Grants Commission

Anita regularly undergoes AICTE approved FDPs for keeping up with the latest in the management education through the SWAYAM MOOCS and other platforms; and has topped in two such courses; by IIT Madras.