Dr. Sarika Punekar

Dr. Sarika Omkar Punekar is a dedicated and enthusiastic academician whose contributions to teaching, research, and institutional development have significantly enriched the academic community. Her extensive experience and commitment to excellence make her an asset in the field of management education. Dr Punekar has completed her Ph.D. in Management solidifying her expertise in the field. Dr. Punekar's academic journey began with a Bachelor of Commerce degree from Mumbai University and further earned her MBA in HR and Outsourcing.

Since 2009, Dr. Punekar has served as an Assistant Professor, delivering lectures on various subjects, including Quantitative Techniques in Management, Financial Accounting, Managerial Skills and Development, Production and Operations Management, Strategic Management, and Business Communication. She has also mentored students in research projects and thesis development for BBA and MBA programs.

In addition to her teaching responsibilities, Dr. Punekar has held the role of Examination Coordinator for BBA and MBA programs from July 2015 to March 2023. In this capacity, she was the Point of Contact (PoC) for formulating and implementing examination-related policies, ensuring quality assessment and evaluation, managing logistics, and resolving examination-related conflicts. She also coordinated with the central University Examination cell to oversee the administration of exams and maintain academic integrity.

Dr. Punekar has contributed to institutional development through various non-academic responsibilities. She has been involved in branding and promotional activities for management programs, conducted career guidance and business communication seminars, spearheaded outreach efforts to prospective candidates, and developed networks with other colleges. Notably, she played a key role in developing the "Open and Distance Learning" program for BBA and MBA at D.Y. Patil Deemed to be University.

Beyond her primary role, Dr. Punekar has also served as a visiting faculty at the Uma Krishna Shetty Institute of Management Studies and Research, Hinduja Hospital, National Institute of Fashion Technology, Navi Mumbai.

Dr. Punekar's research interests are diverse and impactful. Her prolific output includes multiple research papers published in reputable journals. Some notable publications include studies on the impact of advertising on brand equity, reverse logistics in e-commerce, effectiveness of advertisements for FMCG products, and customer awareness of return policies in e-commerce. She has also explored topics such as green banking initiatives, and the mindset of women entrepreneurs. She also has Patents and copyrights to her credit.