Prof. Ramanan Balakrishnan

Designation : Professor

Specialization Subject: Marketing, Branding and Advertising

Email ID : ramanan.b@dypatil.edu

OVERVIEW

The one thing that made me master the art of O3 (Organization Organic Operations) is the power of People and their skills.

Professor at Vijay Patil School of Management

35 Years of work experience in Industry and Academics. Extensive experience in training development and delivery, motivation and team building/leadership, Strategy Management, Marketing, Branding and Advertising.

A dynamic speaker, trainer, and presenter; skilled in employing clarity, innovation, and humor to deliver effective presentations to diverse audiences at all organizational levels.

Finasys & Proact– Founder Director since 2016
- Film Maker, Advertising and Creative director for 25 companies

Former Director – Deloitte

- CEO Coach (Strategy consulting)
- Management Consultant (Organic and Inorganic)
- Balanced Score card Expert.
- Data to Decision consulting (Predictive Modelling, SPSS etc.)

Hindustan Lever Ltd (Unilever Asia)
- Strategic Launch and Marketing design and execution
- Set up Sales and Distribution operation pan India

NMIMS University –
-Associate Professor – MBA Technology Management MPSTME
-Associate Dean – School of Branding and Advertising
- Programme Chair – MBA Digital Transformation

RESEARCH

Published Paper: Impact of Games on the Performance and Engagement of Employees of the IT Industry

International Journal of Game-based Learning

Article published: Corporate Citizen Name of article : Are you a CEO?

TEACHING

NMIMS University –
-Associate Professor – MBA Technology Management MPSTME
-Associate Dean – School of Branding and Advertising
- Programme Chair – MBA Digital Transformation

Subject matter expert and courses taught.
- Strategic Management
- Balanced Scorecard
- Performance Management
- Marketing Management
- Advertising & Film Making
- Brand Management
- Design Thinking and Innovation
- Integrated Marketing Communication
- Creativity and Ethical Marketing
- Business of Films
- Organisational Behaviour
- Leadership
- Business Simulation- LIVE THE MBA

Students get to play the role of CEO/CFO/CMO and operate a virtual company in a market and face challenges with competition. Students get a real-world experience. Prepares students to face real world challenges and take decisions for business. Students gets the taste of sales, marketing, operation, and finance decision experience

EDUCATION

Devi Ahila Vishwa Vidyalaya University, (Mhow) Indore
Bachelor of Electronics, 1988

IMM, New Delhi
Post Graduate Diploma in Marketing Management, 1990

Post Graduate Diploma in Business Administration.
K C College